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Southern Arizona Greyhound Adoption, an animal welfare group, was looking to improve their fundraising success. As a group that transitions retired or injured Greyhounds from the local and nearby racing tracks, they have their hands full coordinating the handling of the hounds, the vet visits, and what it takes to vet households who are interested in adopting the dogs, they needed help in generating the money it takes.

We were brought in to tighten up their general fundraising efforts, as the costs were quickly outstripping their core donors, they had a need to bring in new donors.

We started with a general campaign that was used in a wider campaign, with a purchased – local – making list, that increased the funding dramatically, as well as brought many new volunteers to help with handling the hounds prior to placement.

SA Greys Letter