Web Content

What your donors read on your website is just as important as what they read in your fundraising letters.

More than likely, your potential donors will read your letter, and then go to your website to verify that you’re legitimate before they decide to donate to your cause.

So you’ll want a website that pops and every word to count! Your web copy needs to be clear and concise, and persuasive. And it needs to get to the point quickly, before your donor loses interest and wanders off.

Plus, your website’s layout needs to be easy to absorb and navigate so your donors can get to the information they’re seeking as quickly as possible. Every second your donor spends being confused increases their chances of clicking away from your site. Which decreases your chances of ever getting them back.

If you have questions about your website, contact me now to learn how I can help.